Hey there! We're Farmgirl Flowers.
We ship our signature burlap-wrapped flower bouquets, shippable vases, single variety arrangements, plants and more to recipients (like you!) coast to coast.
Farmgirl Flowers is the only large scale, female-founded and predominantly female-run ecommerce flower company. Why is that important? The gifting and receiving of flowers is usually done by women, for other women. So when it comes to deciding all the little details that make a Farmgirl bouquet we go the extra mile because we are the customer. We design the type of arrangements we would want to receive ourselves. And that means everything - from the type of flower in the bouquet to the bow we wrap it up with - matters.
Our motto.
We've always done things a little differently at Farmgirl. Launched in San Francisco back in 2010 by founder and CEO Christina Stembel, our business model from the beginning has been you order, we pick, they're happy.
What does this mean? Instead of choosing what goes in your bouquet we do the picking from the best of the best our growers have to offer. That means all of our mixed arrangements, like our burlap-wrapped bouquets and vases, are all a little different - and just as unique as your recipient.
Like to dot your i's and cross your t's? We get that too! Our single variety arrangements, like our tulip bunches and dozen garden roses, are the best pick when the type of flower matters.
Special delivery.
We were born in the Bay Area but in the decade since we started we've gone international.
Today Farmgirl proudly ships to recipients coast to coast from distribution centers and farm partner facilities across the United States, Colombia and Ecuador. As we have grown so has our network of farm partners, and we've racked up a number of frequent flier miles to source the best of the best from U.S. and international growers.
We work with our transportation partners to ensure our flowers arrive to your doorstep fresh from the farm and boxed up beautifully for you or your recipient to enjoy.
Why burlap?
The short answer? Coffee, coffee, coffee.
Back when the company was still just a business plan, Christina wanted to figure out a picture perfect and sustainable presentation for Farmgirl's first daily arrangements. She created a list of alternatives to the single use plastics that contribute to hundreds of thousands of tons of plastic waste generated annually from the floral industry. At the top? The burlap sacks that potatoes shipped in back in her home state of Indiana. But while California was lacking in tubers, it was overflowing with coffee. A few calls to local coffee roasters later and Farmgirl's signature of the (upcycled!) burlap wrap was born.
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Meet the founder.
The farm girl behind Farmgirl, Christina Stembel was born and raised on a corn and soybean farm in Indiana. An early adventurous spirit led her to the Bay Area during the first dot com era, where she was bitten with the entrepreneurial bug to start her own company. Ten years, and at least a thousand ideas later, she created the first business model for Farmgirl - offering fewer, better offerings to cut through the noise of the hundreds of lackluster options offered by competitors. In November 2010, she took her life savings of $49K and took the plunge to quit her job and launch Farmgirl Flowers from her tiny apartment in San Francisco.
Without a single penny of outside investment, Christina has grown Farmgirl over the past 14 years into a wildly successful, beloved, national brand & the only large-scale, woman-owned and predominantly women-led D2C e-commerce flower company.
Farmgirl ships signature burlap-wrapped bouquets, centerpieces, and plants to recipients from coast to coast. Every arrangement is made with heart and filled with the best-of-the-best, freshest, seasonal flowers that you’d not only want to send, but receive as well. And, in addition to creating more beautiful bouquets options, Farmgirl also works hard to create more environmental sound alternatives, wrapping their bouquets in compostable burlap to combat the floral industry’s plastic waste issues, as well as dramatically minimizing floral waste with their daily bouquet model.
Christina is recognized as one of the leading experts on how to build & scale a profitable, completely bootstrapped company. She’s had the privilege of speaking at many events including for Target, Facebook, Google, and Fortune; collaborating with brands like Levi’s; and is regularly featured on the TODAY Show, Live with Kelly and Mark, Marketplace, Bloomberg Businessweek, People magazine, Forbes, Entrepreneur, Fast Company, CNN, MSNBC, Fortune, Consumer Reports, Marie Claire, Vogue and more.
Our heart.
We're about good flowers, and we're about doing good too.
We partner with nonprofits and other organizations as part of our With Heart program to donate to causes that are close to our team's heart. Since 2016 we've contributed almost $1M to organizations that work in the gender and racial equity spaces, in healthcare, relief efforts and more.